Notes on stubborn pleasure in difficult times
A Tactic, Not a Philosophy
At the beginning of 2025, I started using the phrase aggressive joy like a life raft.
It wasn’t aspirational. It wasn’t curated. It definitely wasn’t gentle. It was something I grabbed onto at the start of the year as a way to get through it.
A tactic.
A refusal.
A clenched fist around small good things when everything else felt heavy, uncertain, or out of my control.
Aggressive joy wasn’t about being happy.
It was demanding joy in my life the way I demand caffeine. Death before decaf applies to more than coffee, it turns out.
If the world was going to keep throwing its weight around, then I was going to meet it with stubborn pleasure. Good coffee even when I was tired. Laughing too loud. Wearing the nice thing on a Tuesday. Taking joy personally, almost defensively, like: no actually, this is mine, I am allowed it.
Fake It ’Til You Make It (And Then You Do)
At first, it felt temporary. A coping mechanism. Something to get me through the year. Fake it ’till you make it.
But the problem with tactics that work is that they tend to stick.
The problem is that sometimes you actually make it.
It served me because it wasn’t just one thing.
The Different Kinds of Aggression
Some days I had to be aggressive in seeking joy. Hunting it down on purpose, insisting on it when it didn’t present itself politely. Looking for the joyful thing like it owed me money.
For more days than I care to admit, I had to be aggressive in experiencing it. Fierce and strict with myself. This is today’s joy. Do not tarnish it with melancholy. Do not pre-empt its ending.
Other days I had to be aggressive in enjoying it. Letting myself actually have the moment without shrinking it, downplaying it, or bracing for it to be taken away. Staying with the joy instead of flinching away from it.
And some days, I had to be aggressive in sharing it. Saying the nice thing out loud. Sending the message. Letting other people see me enjoying myself even when the world felt so relentlessly, grindingly… shit.
Especially then.
Because when everything feels heavy, joy can start to feel like something you should keep quiet about. Like it’s indulgent, or naïve, or somehow out of step with reality. Aggressive joy refused that. It said: no, actually, this is part of how I survive.
The Risk of Wanting More
And sometimes it was aggressive because I was afraid of it.
Joy can feel risky when you’ve learned that good things don’t always last. When enjoyment comes with a quiet calculation about how much it might cost you later. There were days when choosing joy felt like tempting fate, like daring the universe to notice I was having a good time.
But I simply couldn’t continue without joy anymore.
I wanted this joy even if tomorrow it hurt me. Even if it made the fall sharper. Even if it meant I’d have something to miss later. I didn’t want to live as though the possibility of loss was a reason to refuse the present.
Choosing It Anyway
So I took it with my eyes open. Not naïvely, not gently, but deliberately. Knowing it might bruise me later and choosing it anyway.
That’s another kind of aggression, I think.
Not denial. Not optimism.
But courage that knows the cost and pays it upfront.
Letting It Become a Habit
Somewhere along the way, aggressive joy stopped being something I only deployed on bad days. It started showing up uninvited on ordinary ones. I’d notice myself choosing delight without first justifying it. Letting myself enjoy something without waiting for permission or better circumstances.
And that surprised me.
Because I don’t think I ever planned for joy to become a habit.
I was raised, emotionally speaking, to treat joy as conditional. Earned. Delayed until everything else was sorted. You rest after the work. You celebrate after the danger has passed. You enjoy yourself once you’re sure nothing bad is about to happen.
Aggressive joy ignores that order entirely.
It says: have the coffee now.
It says: laugh anyway.
It says: take the pleasure even if the future is unclear, even if the work isn’t finished, even if your brain insists you should be more sensible.
There’s something almost feral about that.
I think that’s why I liked it in the first place.
A Quiet Christmas
And here I am now, choosing a quiet Christmas that brings me joy.
No spectacle. No chaos. No performance of cheer. Just rest, small rituals, space and… joy. I’m still faintly confused at how this is allowed, as if someone might tap me on the shoulder and explain I’ve misunderstood the rules.
This is still aggressive joy. Choosing softness in a world that keeps demanding noise. Choosing enough. Choosing what actually fits, even when part of me expects a catch.
I don’t know what next year will need from me. I don’t know whether joy will have to be hunted, defended, shared, or risked again.
But I do know I’m not ready to retire the hashtag.
Not yet.






